Reliance Jio has rolled out a brand-new prepaid voucher priced at Rs 77, aiming to bring more than just data to its users in India. Unlike the company’s traditional short-term data packs, this plan focuses on entertainment, thanks to its bundled SonyLIV subscription. The move highlights Jio’s growing interest in blending data and digital entertainment into a single, convenient package for its vast prepaid user base.
What the Rs 77 Plan Offers
The Rs 77 pack provides users with 3GB of data, valid for five days. While the data quota itself may seem modest, the true highlight of this plan is its entertainment benefit: a 30-day SonyLIV subscription. Through this, Jio users gain access to premium TV shows, live sports, and movies via the JioTV app, available on both Android and iOS devices.
This means subscribers can enjoy streaming on the go without needing to pay separately for a SonyLIV membership. The integration also ensures ease of access, as users do not have to juggle between different apps or platforms. Essentially, this voucher allows customers to enjoy both short-term connectivity and longer-term OTT content at a low entry cost.
A Value Proposition for OTT-Driven Users
For many prepaid users, the biggest barrier to enjoying premium content is the separate subscription fee attached to OTT platforms. With the Rs 77 voucher, Jio is making premium entertainment more accessible and affordable. For less than the price of a coffee in many cities, customers can unlock a month’s worth of SonyLIV shows and films, all while getting a short burst of mobile data for everyday use.
This positioning makes the Rs 77 voucher especially appealing to younger audiences and occasional streamers who may not want to commit to a full-fledged subscription plan but still want access to high-quality content.
Other Short-Term Data Offers From Jio
For users who prioritize raw data over entertainment, Jio continues to offer a variety of short-term vouchers:
- Rs 39 pack – 3GB per day for three days.
- Rs 49 pack – 25GB of data in a single day.
- Rs 29 pack – 2GB of data valid for two days.
- Rs 11 pack – The most budget-friendly, offering unlimited 25GB data for one hour.
These data-centric plans are designed for heavy internet users who need quick top-ups but don’t care much about OTT perks. Unlike the Rs 77 voucher, these packs don’t provide service validity extensions or entertainment benefits.
A Step Toward Entertainment Bundles
By introducing SonyLIV as part of its Rs 77 prepaid voucher, Jio is signaling a shift toward offering hybrid packages that combine data and entertainment. This strategy allows the company to cater to diverse user preferences—whether they want extra internet for a short period or bundled premium content at an affordable price.
If successful, the Rs 77 voucher could pave the way for similar collaborations with other OTT platforms, giving prepaid customers more choices and further blurring the line between data packs and content subscriptions.
With this move, Reliance Jio is not only strengthening its position in the telecom market but also becoming a gateway to digital entertainment for millions of Indians.
